Registration open NOW!
Session 1: 6/1 to 6/25
Event Planning; MCA
3741LL (3 cr/3hr) Paula Horri
M-Th 11:30AM-2:05PM
Many students think event planning is just about throwing
parties. The reality is that a great event extends the brand reputation and
identity. Success is in the details and planning. This starts in defining clear objectives, knowing what your
budget is, and who your audience is and how to amplify the brand throughout the
guest experience. Students will learn how to use strategic planning and
insights to create, promote and implement a successful event for a variety of key
target audiences.
M-Th 6PM-8:35 PM
This course is designed to provide a detailed introduction
to media planning and the role of media in the overall economy, including media
institutions. Students will learn
how to understand and determine markets and target audiences based on media
analysis, and will follow a media campaign from start to finish. At the end of the course students will
create and present their own media plan working through the marketing and media
strategic process, planning, and cost evaluation.
Session 2: 6/29
– 7/23
Multicultural Marketing Communication: MCA
31567 (Hybrid) 3 cr/3 hr Harris
M-Th 2:30PM-5:05 PM
America is
experiencing the most profound demographic changes in a century. As a
result, many marketers are adapting communications plans to take advantage of
growing multicultural consumer segments, especially among African American’s,
Hispanics and Asians. This class helps students understand how cultural
differences impact consumer behavior and apply this learning to the development
of communication strategies.
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