PRSSA :: Thurs, April 23 :: #290 Shepard :: 1 - 2 pm

Hi All:

Please announce to your students that our PRSSA Chapter will be hosting a guest speaker,
Ariella Steinreich, a finalist for PR Week's Young Professional of the Year, and Director of Media for Steinreich Communications.

Thursday, April 23, 1-2 pm, Shepard 290

This is another great opportunity for students to hear from young professionals
in the field and to get more insights about the profession and what they can do now
to be competitive.

Please encourage students to attend.

best,
Lynn

Lynn Appelbaum
Professor/Director
Advertising/PR program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu

PRSSA :: Thurs, April 23 :: #290 Shepard :: 1 - 2 pm

HI All:

Please announce to your students that our PRSSA Chapter will be hosting a guest speaker,
Ariella Steinreich, a finalist for PR Week's Young Professional of the Year, and Director of Media
for Steinreich Communications.

Thursday, April 23, 1-2 pm, Shepard 290

This is another great opportunity for students to hear from young professionals
in the field and to get more insights about the profession and what they can do now
to be competitive.

Please encourage students to attend.

best,
Lynn

Lynn Appelbaum
Professor/Director
Advertising/PR program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu

---

Attachments area

Preview attachment last.pdf

PAID Summer Internships with Zahn Innovation Center >>>>>>> Deadline - April 15

Are you a top performer with an outstanding GPA who is interested in a PAID summer internship with the Zahn Innovation Center?  

You may have previously received info about this opportunity from Prof. LSJ, Prof. Appelbaum, Prof. Evans or another source.  Remember, the deadline is April 15 (tax day); there are 25 positions available.

If you've already applied -- best of luck! 

Email me for specifics if you'd like to learn more.  You must have outstanding writing and social media skills and should be interested in the social entrepreneurship sector.

What are you doing tonight, Mon, April 13? TRY TO ATTEND THIS FREE SEMINAR!

MEDIA, TECH, AND BIG DATA

Monday, April 13, 2015, 6:30 to 8:00 pm
RSVP

NYIT Auditorium
1871 Broadway (between 61st & 62nd Street)

http://www.centerforcommunication.org/media-tech-big-data

VISIT the Center for Communication website for the full schedule of OUTSTANDING events. Remember, you're FORTUNATE to work and go to school in the tri-state area.  Take advantage of NUMEROUS opportunities to network with leaders in the communications field.

Tip:  ask a buddy to attend with you.  If no one is available - GO SOLO.  The world waits for no one ... and in this business YOU have to MAKE THINGS HAPPEN!  GO FOR IT and share the knowledge!  If your work schedule prevents you from attending -- share this email with others -- the favor and good effort will circle back to you.  Always remember to PLAY IT FORWARD!

Remember, everything doesn't come to you here on campus.  As Bob Dilenschneider said during his talk on campus before Spring Break, you have to get out and be about the business of meeting people and making connections in order to succeed in this field.

ENJOY!

Jacoff Scholarship :: $10,000 for Grad School

Hello All:

This info comes to us from Ad/PR Alum Winner Osagie, who always plays it forward by keeping MCA in the look -- she's a valuable resource.

Prof. Scott Jackson

- - -

Good Morning All,

Please inform your graduating students who are going to graduate school.

Best,

---

O. Winnie Osagie,

Academic Advisor & Development Assistant

Division of Humanities and the Arts

The City College of New York

NAC 5/225

160 Convent Avenue

New York, NY 10031

P: 212-650-6359

F: 212-650-7649

Email: oosagie@ccny.cuny.edu

Planning for the Road Ahead

Hello All:

Ad/PR alum Winnie Osagie works alerts us to info about the Jacoff Scholarship, $10,000 for grad school (scroll down for poster).  

She is a wonderful resource and always plays it forward by keeping MCA in the loop!

Regards,

Prof. Scott Jackson

- - -

Good Morning All,

Please inform your graduating students who are going to graduate school.

Best,

---

O. Winnie Osagie,

Academic Advisor & Development Assistant

Division of Humanities and the Arts

The City College of New York

NAC 5/225

160 Convent Avenue

New York, NY 10031

P: 212-650-6359

F: 212-650-7649

Email: oosagie@ccny.cuny.edu

Attachments area

Preview attachment Jacoff Scholarship.pdf

Unconventional Ways to Network

While developed for those nearing graduation, this email from Prof. Appelbaum can assist as you prepare for internships and the road ahead.

Dear Workshoppers (alias job hunters):

I came across this article about unconventional ways to network, and thought this might be of value to you as you move into high gear for your job search and life beyond CCNY. (yes...we are all in countdown mode!)

Now's also a great time to make sure that your most up to date and stellar resume
is posted on Linked In with a professional photo and an abundance of industry articles and links that show you are a savvy, engaged young pro.

In the article below, you'll see that one of the top tips is linking in to your alumni network. Besides the CCNY Communications Alumni Group, there are many successful Ad PR alums on LinkedIn that you may want to connect with.  As with everything, be strategic, be targeted, do your homework, and don't send canned and generic "I want to Link In" messages.  Show that you connected with and value what each person you target does.

http://www.ragan.com/Main/Articles/49482.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=Unconventional%20networking%20tips&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F49482.aspx

Happy networking.

best
Prof. A

Lynn Appelbaum
Professor/Director
Advertising/PR program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu
 

Search Engines Are Most Trusted News Source According To Edelman Trust Barometer

Survey: Search Engines Overtake Traditional Media as Most Trusted News Source

March 2, 2015

[google]

For news and information, people around the world now trust search engines such as Google more than traditional media, according to Edelman’s 2015 Trust Barometer.
The agency’s “trust hierarchy” reveals that 64 percent of those surveyed say that search engines are the most credible source for news and information. Sixty-two percent trust traditional media and 53 percent trust “hybrid media” — media sites or blogs that also aggregate news from traditional sources, such as Flipboard, TechMeme and Politico. Forty-eight percent of those surveyed believe that social media is the most trustworthy source of general news and information, while 47 percent think that “owned media” — a brand’s website, blogs, social media channels, email and other marketing platforms — is the most credible.
The gap is most evident among millennials, with 72 percent of people in their 20s and 30s saying they have confidence in news from online search engines, compared to 64 percent trusting traditional media. Sixty-three percent of millennials believe that hybrid media is credible, followed by 59 percent who trust social media and 57 percent who trust owned media.
The results suggest that people are drawn to the convenience of using search engines to find news, and that they perceive search results as comprehensive and objective. Edelman surveyed 27,000 adults in multiple countries about their faith in institutions such as media, government and business. —Greg Beaubien

Lynn Appelbaum
Professor/Director
Advertising/PR program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu

April 16 - Association of American Publishers @ CCNY

Please encourage your students to attend an Information Session on April 16
with the Association of American Publishers, This is a great opportunity for
publishing majors, journalism, English, Creative Writing, Advertising and Public
Relations, Graphic Art and Art and Business Majors.  The Senior Talent
Acquisition Manager from Harper Collins will be attending this event.  Details are
on the flyer.  

Stop by the Career and Professional Development Office early next week 
to learn more.
Students can sign up by clicking on this link
https://ccny-csm.symplicity.com/student/

Rhea D. Faniel
Associate Director
The Career and Professional Development Institute
The City College of New York
160 Convent Avenue
NAC 1/116
New York, NY  10031
212-650-6789

Info Session

ASSOCIATION OF AMERICAN PUBLISHERS

               

Seeks to meet with English, Creative Writing, 

Journalism, Media and Communications, 

Art, Graphic Design, 

Business, Computer Science, 

Publishing Program majors and creative types

 regarding job and internships opportunities in the publishing industry

Thursday, April 16, 2015, 12:45-2 pm

    Career and Professional Development Institute Room - NAC 1/115

Meet the senior talent acquisition manager from 

 Harper Collins

prizes, giveaways, books and great info distributed

We look forward to your participation! 

to sign up

https://ccny-csm.symplicity.com/student/