Important Must Read for All Ad/PR Majors

Hi All:
 
The Stuart Elliott column today in the NY Times is terrific.  It encapsulates beautifully the challenges that PR is facing.  I urge you to share and discuss with your students.  If they didn't know about the Council of PR Firms
below, NOW is a great time to share this resource. Great careers insights, too.
 
See below. Thanks.


Lynn

Lynn Appelbaum
Professor/Director
Advertising/PR program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu
 
Subject: NYTimes.com: P.R. Group?s Soul-Searching Leads to Shifts in Strategy 

Sent by spivack@yahoo.com: ADVERTISING P.R. Group?s Soul-Searching Leads to Shifts in Strategy BY STUART ELLIOTT The Council of Public Relations Firms plans to adopt an informal name, the P.R. Council, and promote the benefits of public relations to senior executives of client companies. Or, copy and paste this URL into your browser: http://nyti.ms/1rbOOvk To get unlimited access to all New York Times articles, subscribe today. See Subscription Options.

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