Social Media Week :: SMW14 - FREE Student Admission !!!

Hello Professors,

Help get the word out, this is a wonderful opportunity.  Students have a chance to attend all sessions for free.   I went to a lot of the events last year and enjoyed it.  I will be attending most of this year’s events as well as helping put our event together with Coca Cola here in the ICSC Headquarters.

Hope all is well!

Warm regards,

Jennifer Giraldo

Mobile App Specialist

International Council of Shopping Centers

1221 Avenue of the Americas, 41st Floor  | New York, NY 10020

T: +1 646 728 3492 | E: JGiraldo@icsc.org  

From: Social Media Week [mailto:info=socialmediaweek.org@mail157.atl21.rsgsv.net] On Behalf OfSocial Media Week
Sent: Wednesday, January 22, 2014 3:53 PM
To: Giraldo, Jennifer
Subject: Are you sick (of FOMO)?

	#SMWNYC	FEBRUARY 17-21, 2014

		January 22, 2014
	Scholarships to attend SMW NYC Now Available
	Open and inclusive: that’s what makes SMW special. We want to ensure our community can get the most out of SMW, no matter what. So, that’s why we’re working with Nokia to give away 500 scholarships for Campus to students and employees at startups, non-profits, and small businesses. This could be your ticket to all things SMW14. Learn more and apply here.

	Lisa Gansky Founder, Mesh Labs The sharing economy is more than just our cars and apartments. And Lisa is at the forefront of it all. With an impressive resume from founding Mesh Labs to being an advisor to all the tech companies you know, you'll want to hear her thoughts on it all.			Baratunde Thurston Co-Founder and CEO, Cultivated Wit Thurston’s side-gig as a comedian guarantees that The Unquiz with Unmetric, where he acts quizmaster, is sure to be a side-splitter. Oh, and he’s also a columnist at Fast Company, a White House Advisor, and author of How To Be Black.

	Just Scratching the Surface of Content & Social
	Social has had explosive growth; but it’s only the beginning. Looking at how we use and consume reveals a deep path for us all to explore. While startups and tech companies have an edge, other industries have to contend with, well, more regulation and hurdles to get their start in content and all things social. That’s where LiveWorld excels -- and they’re dropping their knowledge during SMW NYC. We interviewed their fearless leader, Peter Friedman (pictured right) to learn more.

	FOMO: Is Wanting Everything Now Making You Sick?
	YOLO. We’ve heard it. We’ve used it. We’ve tried to embrace it. But we’ve also spent more than one special occasion Instagramming rather than experiencing. That’s not just kind of pathetic—it could be unhealthy! The need for instantaneous updates and the latest in tech can make us anxious and unproductive. Interestingly, a slew of new apps can help you unplug. Our very own Toby Daniels and Nicky Yates explain more on our theme, The Future of Now.

	Grow Your Audience with Google Are you maximizing the largest search engine? is your content getting seen? Google is coming to town to show you how to put their platform to your use and to showcase your brand in search, subscription, and more. Join Google at SMW14, and get in on it.			5 Ways Millennials Are Changing Content We can blame it all on the millennials. Their habits are shaping how we make and share content. From discovering new talent on platforms like Vine to the prominence of listicles, this generation is driving change for media. And you can learn what's happening here.

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