Periscope and Meerkat: Live Mobile Broadcast + Streaming

Having trouble viewing this email? Click here     Dear Lynne,                                                         February 12, 2016   Live streaming has been around since the dawn of social media. Last spring, Periscope and Meerkat released. With one of these accounts, users can create a live mobile broadcast and stream live video and audio to viewers. Mobile live streaming is expected to grow even more in 2016 and it’s easier than ever to apply it your marketing strategy. How can this benefit your business? For starters, it’s a great way to give your followers a closer look into who you are as a brand and offer exclusive insights and behind the scene footage.  With a live stream app, connecting the audience to the brand is made possible by showcasing a live event, offering training on a product, or giving a look behind the scenes at your office. Several companies have used live streaming video to take a walking tour to show everything that goes into make the product or service a reality. Aside from a visual look, these videos are live and consumers have the opportunity to comment and ask questions, offering tools for real engagement. Right now, there are two major apps in the marketplace: Meerkat and Periscope. They’re quite similar at the core and deciding between the two is about user preference. Meerkat iOS and Google Play Links to Twitter account and followers Schedule broadcasts for a later date, to let people know exact details of when to tune in Automatically links live stream to a tweet Saves streams to phone, but doesn’t offer off-line viewing Offers interaction features during the stream via Twitter Periscope iOS and Google Play Links to Twitter account, where you can choose your followers Suggests people to follow Instantly live, no scheduling capability. Users have to share live streams to other platforms Auto-saves broadcasts to watch replays, even off-line Offers interaction features during the stream directly on Periscope                                   Enjoy this week's alert! Lindsay        Lindsay’s FAV SEO/SMM Alert – February 12 Edition Content Marketing Analytics and Pop Quiz Can you answer these questions with your own strategy? Find out what you don’t know about your content to make it better. Twitter Forms A “Trust & Safety Council” To Balance Abuse Vs Free Speech Twitter is a place to express yourself but with the growth of cyber-bullying in society, Twitter forms a council to find the line between abuse and free speech. How to Use Analytics to Increase Instagram Engagement Grow your Instagram engagement by learning about the different analytics across the platform. Elements of a Success Brand 8: Messaging Give your brand a voice through messaging and connect with prospects and customers. 5 Simple Ways To Generate Leads From Twitter Are you looking for more effective ways to use your brand’s Twitter account? With these tricks, you can generate more leads from your tweets. How to Use Facebook Messenger For Your Business Connect with more prospects on Facebook with the Messenger tool. It offers one-on-one customer attention and so much more! 3 Steps For Adding Video to Your Social Media Marketing Looking to add video to your social media marketing? Here are three steps to make the process quick and easy!    If you no longer wish to receive our emails, click the link below:  Unsubscribe The Dicks + Nanton Companies 520 N. Orlando Ave. #2 Winter Park, Florida 32789 United States (407) 215-7564