Tuesday, February 23, 2016

CCNY - CDPI Internship + Job Fair Thurs, March 10

Please visit CDPI - Career Development + Professional Institute @ NAC to learn more.  Do try to attend this important event on the road to landing an internship or full-time employment.  

From: Rhea Faniel <rhea@gtest.ccny.cuny.edu>
Sent: Wednesday, February 17, 2016 3:42 PM
Subject: Invitation to Job and Internship Fair, March 10
 
I hope that you can attend the fair this year.  We have 74 organizations offering opportunities to our students.  Please encourage students to attend.

Sincerely,
Rhea D. Faniel
rchristian@ccny.cuny.edu << this email is correct >>
Associate Director, Recruitment and Employer Relations
Career and Professional Development Institute

Sunday, February 21, 2016

We Support Creativity - $1,000 Scholarship - Apply Now!

http://www.wesupportcreativity.org

Founded by CCNY Asst. Director
Office of Student Life and Leadership Development
Alejandro "Alex" Gonzalez

Use THIS LINK to learn more.

Friday, February 19, 2016

CCNY Ad/PR Program :: Department of Media and Communication Arts


Opportunities to Get Involved + Gain Experience
Spring > 2/18/16


Stay in the Know
[ MCA @ CCNY ] Facebook Page
- check often + post news you and your colleagues need to succeed 

Industry Immersion
* free and cost-effective events throughout the tri-state area (partial list)
Center for Communications                                                                        
The Paley Center                                                                                          
New York Women in Communications                                                      
Public Relations Society of America                                                   
American Association of Advertising Agencies (4As)
The LaGrant Foundation
Publicity Club of New York
The One Club

Heads Up – PRSSA + AAF
Professional Development Mixer + Career Fair
Wed, April 13 - #290 Shepard - 6 - 8:30 pm

HR execs and industry partners from boutique / global agencies will be on campus to connect with students on the road to internships and entry level positions!

> Integrated Communications > Digital > Content Development > Branded Content > Special Event Marketing + Planning > Boutique + Global Agencies > Fashion / Lifestyle / Travel > Sports Marketing + more …

Contact club presidents (below) to join the planning team!  Your ideas, energy and support are vital.  MARK YOUR CALENDARS and PLAN TO ATTEND this important event, which is open to all Ad/PR majors.  If you are new to the program or almost ready to graduate, THIS EVENT IS FOR YOU!

Ad/PR Student Clubs
* membership now open – JOIN TODAY

Public Relations Student Society of America - CCNY Student Chapter
Stephen Colantonio - President, PRSSA ($50 dues due Feb. 26)

American Advertising Federation - CCNY Student Chapter
Brendan Shyrer – President
Scholarships
Numerous – as mentioned by faculty during new student orientation and as posted on MCA @ CCNY (MAIP, T. Howard, NYWICI, The LaGrant Foundation, Group M, etc.)
- don’t sell yourself short – APPLY!
- while highly competitive, you can’t land the scholarship until you take that important step forward and DECIDE to submit the application
- connect with advisors / professors throughout the semester for recent additions to our scholarship databases

We Support Creatives
$1,000
Contact:  Alex Gonzalez; CCNY Asst. Director, Student Life
- Mr. Gonzalez recently joined the OSLLD team
- his background is in HR and design
- he and a colleague started this scholarship a few years ago
- creatives – do APPLY

Gain Experience on Campus
Join OSLLD’s Ad/PR Team
CCNY Office of Student Life and Leadership Development (OSLLD)
Gain Co-Curricular Experience – Right on Campus!
Contact:  Alex Gonzalez; Asst. Director, OSLLD
- build skills on the road to a for-credit or paid internship
- obtain experience by working on Student Life Department projects
- consult other clubs in terms of their marketing and communication
- create and implement systems to better communicate to the student body
- experiential learning opportunities, which build the co-curricular aspect of the resume

Digital Marketing Club
Meets Fridays – NAC 1/10 – 10:30 am – 2 pm                                   
Contact:  Kenny Soto + Maurice Bretzfield
Futures for Students \ Co-Founders

What You’ll Learn
- Search Engine Optimization (SEO)                                    
- Search Engine Marketing (SEM)                                    
- Social Media Marketing (SMM)                                   
- Website Design       
- Content Creation (Written, Audio, Video
- Analytics
- Automated Marketing Technology                                                                 
- Comprehensive Market Research

Opportunities from Ad/PR Alums + Community Organizations
- partial list – CHECK MCA @ CCNY Facebook Page OFTEN for news
- network with profs, 3rd and 4th year students
- contact these organizations DIRECTLY to learn more and
- APPLY what you’re learning in the classroom

Ebonessence (Lifestyle)
+ Founder of Brooklyn Youth Initiative
- internship
- marketing support                  
- social media                                    
- opportunity to learn and expand Brooklyn-based business founded by Ad/PR alum
- advocacy / youth leadership and mentoring opportunities

Contact:  Shatavia S. Green
Ebonessence
Instagram: @Ebonessence_Candles

The NY African Restaurant Week (NYARW) is an annual cultural event inviting people from all over the world to celebrate the best of African cuisine, wine, chefs, artisans and restaurants across the city. During this week, foodies, travelers, Afropolitans are treated to some of the premiere dishes from the African & Caribbean Diaspora to be served within this global metropolis that is New York City. NYARW also features various events throughout the city that showcase Africa as it relates to food, art, media, travel and life- style. We are looking for leaders and self motivated individuals to join our campaign for 2016. Great opportunity for anyone that wants to learn about marketing, media, events, food business, restaurants, chefs and work on a dynamic team. We are looking for leaders that are self motivated and with an entrepreneurial mind set. Great opportunity to work with a start-up.

Contact: Olamide Awofeso; oawofes00@gmail.com
INTERNS NEEDED FOR AFRICAN RESTAURANT WEEK!
- reach out to Ola directly for a job description (or see MCA @ CCNY Facebook Page)
- she’s working with founder of African Restaurant Week New York City
- team is in need of interns (for credit opportunities
- this opportunity is perfect for foodies hungry for experience in the world of multicultural cuisine

Women Writers in Bloom Poetry Salon (WWBPS) + Festival
Collaboration with CCNY School of Continuing Education,
Community Leaders + Prof. Pam Laskin (English Department)
Immediate Community-Based Internship Opportunities to Gain Experience

Contact:  Juliet “JP” Howard
917 741 8419

> Work w/ organizers to develop social media campaign / outreach to generate interest in
1.  CCNY poetry class (continuing education – open to current students + community)
2.  poetry festival (late Spring, Summer)
> Content Development + Creative Design Opportunities available
> Special Event Management + Organizational Support (poetry festival)
> Opportunity to build portfolio working with actual client

List Compiled by Prof. Lynne Scott Jackson (connect if you need additional details)
##

Friday, February 12, 2016

Periscope and Meerkat: Live Mobile Broadcast + Streaming


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Dear Lynne,                                                         February 12, 2016
 
Live streaming has been around since the dawn of social media. Last spring, Periscope and Meerkat released. With one of these accounts, users can create a live mobile broadcast and stream live video and audio to viewers. Mobile live streaming is expected to grow even more in 2016 and it’s easier than ever to apply it your marketing strategy.

How can this benefit your business? For starters, it’s a great way to give your followers a closer look into who you are as a brand and offer exclusive insights and behind the scene footage.  With a live stream app, connecting the audience to the brand is made possible by showcasing a live event, offering training on a product, or giving a look behind the scenes at your office. Several companies have used live streaming video to take a walking tour to show everything that goes into make the product or service a reality. Aside from a visual look, these videos are live and consumers have the opportunity to comment and ask questions, offering tools for real engagement.

Right now, there are two major apps in the marketplace: Meerkat and Periscope. They’re quite similar at the core and deciding between the two is about user preference.

Meerkat
  • iOS and Google Play
  • Links to Twitter account and followers
  • Schedule broadcasts for a later date, to let people know exact details of when to tune in
  • Automatically links live stream to a tweet
  • Saves streams to phone, but doesn’t offer off-line viewing
  • Offers interaction features during the stream via Twitter
Periscope
  • iOS and Google Play
  • Links to Twitter account, where you can choose your followers
  • Suggests people to follow
  • Instantly live, no scheduling capability.
  • Users have to share live streams to other platforms
  • Auto-saves broadcasts to watch replays, even off-line
  • Offers interaction features during the stream directly on Periscope
                                 SEO212.jpg
Enjoy this week's alert!
Lindsay
 
 
 
 Lindsay’s FAV SEO/SMM Alert – February 12 Edition
Content Marketing Analytics and Pop Quiz
Can you answer these questions with your own strategy? Find out what you don’t know about your content to make it better.
Twitter Forms A “Trust & Safety Council” To Balance Abuse Vs Free Speech
Twitter is a place to express yourself but with the growth of cyber-bullying in society, Twitter forms a council to find the line between abuse and free speech.
How to Use Analytics to Increase Instagram Engagement
Grow your Instagram engagement by learning about the different analytics across the platform.
Elements of a Success Brand 8: Messaging
Give your brand a voice through messaging and connect with prospects and customers.
5 Simple Ways To Generate Leads From Twitter
Are you looking for more effective ways to use your brand’s Twitter account? With these tricks, you can generate more leads from your tweets.
How to Use Facebook Messenger For Your Business
Connect with more prospects on Facebook with the Messenger tool. It offers one-on-one customer attention and so much more!
3 Steps For Adding Video to Your Social Media Marketing
Looking to add video to your social media marketing? Here are three steps to make the process quick and easy! 
 
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Friday, February 5, 2016

African Restaurant Week New York - Internship Opportunity





Ad/PR Alum Olamide Awofeso is working with the founder of African Restaurant Week which could be an exciting opportunity for you to gain experience. 

The NY African Restaurant Week (NYARW) is an annual cultural event inviting people from all over the world to celebrate the best of African cuisine, wine, chefs, artisans and restaurants across the city. 

During this week, foodies, travelers, Afropolitans are treated to some of the premiere dishes from the African & Caribbean Diaspora to be served within this global metropolis that is New York City. NYARW also features various events throughout the city that showcase Africa as it relates to food, art, media, travel and life- style. 

We are looking for leaders and self motivated individuals to join our campaign for 2016. Great opportunity for anyone that wants to learn about marketing, media, events, food business, restaurants, chefs and work on a dynamic team. We are looking for leaders that are self motivated and with an entrepreneurial mind set. Great opportunity to work with a start-up. 

Ability to problem solve and manage projects Great communication skills Strong professional communication skills Knowledge of social media platforms and how they operate Detail orientated with the ability to organize and track tasks Self starter Creative Commitment of at least 2-3 days per week, 4 to 6 hours per day.  

Your responsibilities will include but not limited to: 
> Compose, smart, strategic social media campaigns, tweets, creative hashtags, etc. for all of our 
> Write e-mail marketing campaigns, blog posts and marketing materials Identifying marketing opportunities and bringing them to life (i.e. – guerilla marketing programs, events, partnerships, etc.) 
> Promote our company to corporate offices 
> Website, social and digital analytics performed on a weekly basis

You will learn how (to):
> Start-ups operate and grow 
> Create a long term social media plan and marketing calendar
> Relationship building with our online community 
> Create a marketing campaign and cultivate an online community 
> Track social media analytics using HootSuite and other software, and report results and new ideas to our marketing team
> Create compelling content that will be shared by influencers
> Craft gorilla and viral marketing tactics 
> Draft social content, blog entries, press releases, e-mail blasts and Web site copy

Skills: Required - PowerPoint, Excel, Facebook, Instagram, Twitter, Email Preferred - MailChimp 

Prior experience not required, but preferred.  This opportunity is unpaid but if you are a college student, this internship is available for credit.

Please send resumes and cover letters to nyarw2016@gmail.com.  


-NYARW Team 

Feb. 18 - Ad/PR Orientation for New Students (12:30 - 2 pm > #290 Shepard)


IMPORTANT Announcements for Ad/PR Majors:

The Spring Ad PR Welcome + Orientation is Thursday, Feb 18, 12:30 to 2 pm, #290 Shepard Hall.  Light refreshments will be served.

Attendance is mandatory and it's to your advantage to attend.  The session is an introduction to the major for new Ad PR students.  If you have a work conflict, please connect with me at the top of class or online.  You MUST see Prof. Ed Keller or Prof. Lynn Appelbaum (program advisors) separately by end of Feb if you can't make the orientation.

This is an excellent opportunity to meet other colleagues in the major as well as professors that
you'll have over the next few semesters.

Interested students can also join PRSSA for the Spring/Fall enrollment during February.  Membership dues are $50 (good until Dec '16 ) -- this includes access to national PRSSA databases and opportunities and the chance to be a part of the CCNY chapter events.

Prof. Appelbaum will talk more about this at the orientation.   We look forward to seeing you there. 

Regards,
Prof. Scott Jackson

Important -- please make sure you include this important contact info in your database --

Lynn Appelbaum
Professor/Director
Advertising/PR Program
Department of Media & Communication Arts
The City College of New York
160 Convent Avenue  S 472A
NY, NY 10031
phone: 212 650 6561
lappelbaum@ccny.cuny.edu