Good News!
Mintel Global New
Products Database
Now Available via
CCNY Libraries
Should you need help finding
what you need on the Mintel database, ask for Prof. Trevar Riley-Reid, our
Media and Communication Arts contact at the main NAC - CCNY Library.
Mintel offers exciting market
intelligence to take your class
projects to the next level. Use it now and as you proceed through the
major. And, it's a way to show what you know at internships and once you
secure an entry level position.
PR Writing students learned
about this tool from former advertising exec Marose Quogue, who led our
research session at the New York Public Library / Science Industry and Business
Library (SIBL). While many powerful databases are available from the
comfort of your home with a NYPL library card, you still have to go on site at
34th Street + Madison Avenue to access some of their extensive treasure trove.
To all students,
when you're next in Midtown - stop by SIBL, check out what's offered, and
obtain a library card for off site access. Or, you can apply for a library card online or ... you
can stop by the Countee Cullen Branch of NYPL (a short walk from campus at
135th Street @ 7th Avenue, near the Schomburg Center for Research in Black
Culture).
Arturo Schomburg
(a gentleman of Puerto Rican descent who lived in Brooklyn), gave his
collection of African American books to The New York Public Library. Today,
it's the nations largest repository of books, digital material and information
pertaining to the African diaspora. SIBL and the Schomburg Center are
among NYC's expansive research libraries whereby many items don't circulate --
you can only use them on site. SIBL is the world's largest business
library open to the public.
Take
advantage of all that CCNY and NYC have to offer!
Special thanks to the BIC
Program and Prof. Nancy Tag, who obtained a college/university subscription to
the Mintel database.
Regards,
Prof. LSJ
--
Lynne Scott
Jackson
CCNY - MCA - Ad/PR
lynne.scottjackson@gmail.com
917.748.8917 -
cell
