Saturday, September 28, 2013

MAIP Applications Due Oct. 25 :: Apply NOW!

This just in from Prof. Lynn Appelbaum ... 

The American Association of Advertising Agencies has announced this year's MAIP (Multicultural Advertising Internship Program) application deadline -- Oct. 25.

This a great opportunity for multicultural students who want full-time paid summer 2014 internships and are serious about being competitive.  By the way, it's for Advertising and  PR opportunities.  

Last year, CCNY had 12 finalists -- a record number.  Nearly all got accepted to competitive agencies (some of which led to job offers). 

Please announce and strongly encourage competitive students to apply. See below for application and program info.  Thanks for sharing and talking about this in class.  My goal is to top our MAIP numbers from last year! 

To learn more, visit the 4A's website @ aaaa.org.  

Let's do what we can to help Prof. Appelbaum top our 2012 numbers !!!

Friday, September 27, 2013

CCNY Ad/PR Alum Wonders ... Is NACElink the new LinkedIn?


Good Morning Professor Appelbaum and Professor Jackson,

I hope all is well.  I have plans of swinging by the campus soon, possibly coming with some baked treats,  J my specialty.  In 3 days I complete my first month as a salary employee!! (woohoo)  Last week I received my first free transit check and I feel a great weight off my shoulders. 

Anyways, I am here at work doing my rounds of tech and digital websites and read up on this NACElink website.  It is a tool used for college students to prepare for employment.  Due to the nature of our industry and how competitive it is, I figured this website could be very helpful.  Look into it, maybe CCNY should join and get students involved.  I saw other CUNY schools are involved maybe you can investigate the success rate of this website. 


I hope you have a great week,

Warm regards,

Jennifer Giraldo
Mobile App Specialist
International Council of Shopping Centers
1221 Avenue of the Americas, 41st Floor  | New York, NY 10020

Description: FacebookDescription: TwitterDescription: YouTubeDescription: LinkedInDescription: Google+Description: FourSquareDescription: PinterestDescription: ICSC Mobile App

Studio One Leads from CCNY Ad/PR Alum Gabriela Peralta

Hello Professor Appelbaum and Professor Jackson:


I am not sure if you received my previous email, however I got a full time position here at Studio One developing and managing all of our Hispanic partnerships and needless to say I am very excited. 

We have an opportunity for a Marketing Intern as well as an Account Executive position available. If you know anyone interested, just tell them to look up Studio One on linked in. I would love to see a former or current CCNY student obtain the position. If you have any questions, please let me know.

Best,
Gabby
- - -
Reach out to Gabby directly to learn more! -- LSJ
- - -
Gabriela Peralta
Partner Development Associate
Studio One


Tuesday, September 24, 2013

PAID Internship :: Entrepreneurial Concept Competition


This is a wonderful PAID internship; last year, Ad/PR alum Nicole Mitchell obtained valuable experience.  You should embody qualifications listed below and should Google ECC to learn more about the upcoming 4th Annual Entrepreneurial Concept Competition!

Desired Qualifications:                                  

- Must be a current CUNY student                   
- Strong written and verbal communication skills
- Well organized!                                  
Participate in creating a campaign to stimulate CUNY Wide interest 
- Plan and prepare supplemental advertising and promotional materials 
- Correspond with deans of academic departments (CUNY Wide) to stimulate student interest in the ECC                                                                                         
- Strong proficiency with social media (Facebook, Ning, Twitter etc)
- Also responsible for correspondence & upkeep/maintenance of all created social media
- Other duties assigned as required                                                                                                                                                                                                                                                                    Rate: Undergrad: Starting at $10 per hour; possibly higher, based on experience.  Part time (15 hours a week); starts immediately, concludes at end of December.  Contact Prof. Brathwaite directly to apply.

Many Thanks,

Dr. Claude Brathwaite
NYC LSAMP 
Project Administrator

Y & R Agency Tour :: Fri, Nov. 1 :: Noon - 3 pm :: Register NOW

The LaGrant Foundation is hosting ethnic minority students at an agency tour of Young and Rubicam, Fri, Nov. 1 from Noon - 3 pm.

You MUST RSVP for this fantastic opportunity to learn more about one of our program's premiere corporate partners; space is limited.

Cohn & Wolf Agency Tour :: Fri, Oct. 18 :: Noon - 3 pm :: Register NOW

The LaGrant Foundation is sponsoring an agency tour exclusively for ethnic minorities at Cohn and Wolfe, Fri, Oct. 18, Noon - 3 pm.  
 
Interested students MUST RSVP; first come first served, flier attached -- SPACE IS LIMITED -- you MUST register by Wed, Oct. 16.  Do take advantage of this prime networking opportunity.

http://www.lagrantfoundation.org/

PRSSA Membership Drive :: Join NOW & Visit MWW :: Dues $50

We are now recruiting members for PRSSA. Dues are $50 for a year (Fall 2013 and Spring 2014).  Top reasons to join: 

1.  Build leadership skills by serving in executive chapter posts
2.  Help organize our alumni networking event "Building Bridges, Making Connections"
3.  Sponsor Lunch and Learn speakers (you choose and organize)
4.  Show perspective employers you are a serious pre professional with PRSA on your resume
5.  Have access to PRSSA internship / scholarship opportunities adn all other protected member info
6.  Attend the PRSSA conference in Philadelphia
7.  Network with industry professionals
8.  Receive PRSA Tactics, our industry professional monthly trade publication
9.  Connect more deeply with other serious PR students
10. Build your network to PRSA NY members


The bonus, if Ad/PR students join the CCNY PRSSA Chapter by Oct 2, they are invited to attend a MWW Tour and Agency Overview Fri, Oct 4, noon to 1:30 pmSpace limited to first 25 students.

If you're interested, please forward name, email, phone, permanent address - include apartment # and zip code, month and year of graduation + $50 cash, check or money order payable to Prof. Lynn Appelbaum.

Students must first register for PRSSA, who will let you know if there are still seats available for the agency tour.  You'll hear from MWW leaders about this award-winning firm, how to be competitive and how you could land an internship.  AGAIN, THE AGENCY TOUR IS ONLY OPEN TO PRSSA MEMBERS.  Contact --

Prof. Lynn Appelbaum
#472A Shepard
212.650.6561

Sunday, September 22, 2013

Social Fulcrum Internship + Full Time Position


This just in from CCNY Ad/PR alum Jennifer Spivak; Social Fulcrum is among our most ardent supporters.  On Sun evening, Sept. 22 there was a glitch with the Craigslist link.  Feel free to email Jennifer directly and have her send you the info.  Good luck!


From: Jennifer Spivak <spizzzak@gmail.com>
Date: 09/18/2013 5:06 PM (GMT-05:00)
To: lynn_appelbaum@hotmail.com
Subject: Job Openings


Hi Professor!
Hope you are doing well. We're currently looking for an intern & full time employee. I'm including links to the job postings below.
https://post.craigslist.org/manage/4075847764
https://post.craigslist.org/manage/4075960965

Is there anyone you would recommend for these? Feel free to send the links out to your network, and have anyone who might be interested email me atjennifer@socialfulcrum.com.
Best,Jennifer

Saturday, September 14, 2013

Workshops from CCNY Career Center


Empty Pockets:  My Money Financial Planning Workshop
CCNY Professional Development Institute (PDI)
Thurs, Sept. 26, 2013
12:30-1:45 pm
NAC 1/202

> Visit NAC 1/116 - Career Center - to sign up in advance
> Seating is limited
> Get info on budgeting and financial advice from experts
> Credit Cards + Your Credit Score 
> Financial planning in preparation for moving out on your own

We realize that the job market is extremely competitive and CCNY students need to be well versed in a variety of areas including, money management, connecting with employers in person and via social media and business etiquette.  Future workshops include –

> Dress for Success
> LinkedIn
> Living and Working Overseas

Visit NAC 1/116 to sign up and learn more.  Reserve your seat today! 

Rhea D. Faniel, Associate Director
Recruitment, Placement and External Relations
The Professional Development Institute
The City College of New York
160 Convent Avenue
NAC 1/116
New York, NY  10031
212.650.6789

Wednesday, September 11, 2013

Register NOW!

Cohn & Wolfe Agency Tour
Fri, Oct. 18 - First Come, First Served

Dear Colleagues:
 
PLEASE SHARE WITH YOUR STUDENTS AND ENCOURAGE THEM TO ATTEND.
 
The LaGrant Foundation, which promotes multicultural diversity in the PR and advertising industry, is hosting an agency tour/seminar at Cohn & Wolfe on Friday, Oct 18noon to 3, at Cohn & Wolfe NY headquarters.
 
This is open only to multicultural students (African American, Caribbean American, Hispanic/Latino, American Indian, Asian, Pacific Islander), on a first come first served basis.
 
Please email/discuss in class and post the attached flier on Blackboard and urge multicultural students to RSVP to the addess on the flier.  This is an outstanding opportunity to network and get the inside track on one of the top PR agencies.
 
Thanks for spreading the word.
 
best,
 
Lynn

Lynn Appelbaum
Professor and Director
Advertising/PR Program
Department of Media & Communication Arts
The City College of New York
160 Convent Ave. S 472A
New York, NY 10031
lappelbaum@ccny.cuny.edu
212. 650. 6561





Saturday, September 7, 2013

Welcome to the Fall 2013 Semester!


Here are All the Black People - Register Now!
Mon, Sept. 23
Metropolitan Pavilion
125 W 18th St, NYC

The One Club’s annual creative fair, (W)Here Are All the Black People will take place on Sept. 23, 2013 in New York City.  The event is open to students, professionals looking for a career change to the ad industry and of course, present industry creatives who are looking to give back and meet, engage with and hire new diverse talent.  This year’s agenda will include:

> Portfolio reviews
> Elevator pitches
> Mentoring sessions

Don’t miss out on this wonderful opportunity to JUMP START YOUR CAREER.  MCA Ad/PR majors always attend in full force.  It’s a vibrant multicultural world; give yourself that winning edge by learning from seasoned pros.

"Out of Print" Film Screening
Tues, Sept. 10
CCNY's Aaron Davis Hall - Theatre B
5:30 - 7:30 pm

> Screening and Panel Discussion featuring Prof. Pamela Gillespie, Associate Dean, CCNY Libraries and other guests
> Moderated by MCA’s own Prof. Frank Walton!

Fresh from it’s premiere at this year’s Tribeca Film Festival and appearances at film festivals at Newport Beach, Seattle, San Francisco, San Antonio and Rhode Island, this acclaimed film explores the revolution surrounding the written word and provides a unique perspective on the lightening shift from print to online.  Produced by CCNY’s Prof. Morton Denn (engineering), the film offers on-screen commentary from Jeff Bezos of Amazon (new Washington Post owner) and authors Scott Turow and Ray Bradbury, among others. 

Note:  5 points added to midterm grade if you complete a one-page summary of panel discussion highlights (bring printout to Sept. 16 class for credit).

DDB Bill Bernbach Diversity Scholarship Info Session
Mon, Sept. 9
5:30 - 6:30 pm
#291 Shepard

MCA has scheduled an opportunity for students interested in getting into creative to meet some folks from DDB who will review the process of applying for the DDB Bill Bernbach Diversity.  Ad/PR undergrads AND grad students have the potential to win a $5,000 scholarship!

Interested?  Email Prof. Lynn Appelbaum or Prof. Nancy Tag --

Background

The Bill Bernbach Diversity Scholarship Fund was established in April of 1998 by DDB Worldwide to provide financial assistance to creatively talented minority students seeking an education in copywriting and art direction at chosen 4A’s participating portfolio schools. In 2004, the agency network began offering scholarship recipients a one-year paid internship upon graduation. The Fund was dedicated in the name of Bill Bernbach, who is credited with inspiring many of today’s creative professionals, to insure advertising remains relevant by reflecting the ethnical and culturally diverse nature of society.

Student Resources

Access this informative guide of services for all CCNY students

Welcome to the Fall ’13 Semester!

This blog contains info you can use as your communications career evolves.  While primarily for Prof. Lynne Scott Jackson’s Ad/PR – Media & Communication Arts’ students at The City College of New York, recent grads and young media pros may also find news of interest.

Lynne Scott Jackson
Distinguished Lecturer - Ad/PR Program
The City College of New York - Media & Communication Arts

President & Chief Education Officer
Millynneum Inc.
Marketing, Media & Public Affairs
917.748.8917